By emphasizing these frequent health challenges, this campaign uses an interrogative format in its copy, which challenges the reader to want to know the answer, and an appealing image, which shows two scenarios: a person in a more debilitated situation and a happier one, looking like someone who has already been to a General Practice consultation and found the necessary treatment and follow-up.
Based on common everyday situations and with a very simple and direct message, this campaign aims to create a direct connection with people, leading them to identify with the problem presented and immediately realize that the solution is available to them at Joaquim Chaves Saúde's medical clinics.
Constant pain, excessive tiredness, urinary infections and sore throats are some of the problems highlighted in this campaign. In addition to these, situations are highlighted that often lead people to consult General Practitioners, such as the increasingly frequent search for a healthy lifestyle and support to quit smoking.
The campaign will go live offline, with the emphasis on three positions in 8x3 format in the areas surrounding the Miraflores Clinic, and in various physical and digital media available in clinics and Clinical Analysis clinics in Greater Lisbon. Instagram, Facebook and LinkedIn will will be a vehicle for amplifying this campaign, which will also have a Google advertising component to optimize searches for the General Practice specialty.