“Do you know what your eyes are saying?” is the claim of this new campaign, which aims to show that, at Joaquim Chaves Saúde, customers find state-of-the-art equipment and healthcare professionals capable of providing an effective response in this area, from diagnosis to treatment.
To answer the figurative question “Do you know what your eyes are saying?”, this campaign uses a teaser phase that shows the real irises of four Joaquim Chaves Saúde ophthalmologists, in order to show that these doctors know how to read clients’ eyes and diagnose and treat the various pathologies in the field of Ophthalmology. The doctors Elsa Vargas, Larisa Fabiani, Sheryl Costa and Pedro Mouro are the four protagonists of this campaign.
The campaign will have several communication phases and different creativity and formats, which will be unveiled throughout the campaign, with the main objective of showcasing the Group's experience and expertise in the field of Ophthalmology, from healthcare professionals to the state-of-the-art equipment used in clinical practice.
Digital will be one of the main stages of this campaign, with advertising on Google and a strong presence on social media (Youtube, LinkedIn, Instagram and Facebook). On offline, all focus is directed to the Group's units, in the district of Lisbon, where the presence includes six Medical Clinics (Clínica de Miraflores, Clínica Cirúrgica de Carcavelos, Clínica de Sintra, Clínica de Cascais, Clínica de Entrecampos and Centro Médico de Moscavide) and more than 100 Clinical Analysis Units.